Members will learn to identify their target Market and ideal customer type. They will learn to select the right mix of channels to reach their target audiences, such as advertising, public relations, direct marketing and online marketing. Members will learn to use SEO, social media marketing and email campaigns. Members will create content that speaks directly to the target audience using video and graphics. Members will also learn to create strategic partnerships with suppliers, distributors, and industry influencers. The goal of manufacturing marketing is to increase sales and brand awareness.